Only context gives meaning.
Hence it is important to remember that the following is to be viewed with the context of ‘Identity in design’ in mind.
I have no intention of offering a definition of either ‘identity’ or ‘design’ but rather, I offer a series of ‘collections, concepts, and connections’* that together suggest one possible perception within this context.

A ‘context’ sets the stage, ‘collections’ are a series of events that together form a story, ‘context’ are key elements in the plot, and ‘connections’ are the sequence of actions that form the drama.
A ‘context’ is a landscape, ‘collections’ are possible ways to travel, ‘concepts’ are possible roads to travel on, and ‘connections’ are the movements you make through the landscape.
A ‘context’ offers a frame of meaning, ‘collections’ are a series of random ideas, ‘concepts’ are possible anchor points that are extracted from the ideas, and ‘connections’ form a flow of possible logic as we place the concepts side-by-side.